About GMHI Driving Muslim-Friendly Hospitality Standards to Global Excellence
The GMHI Story From a small initiative to a global standard for Muslim-friendly hospitality services.
Established in late 2024 through a strategic partnership between Shariah Excellence Co., Ltd. and the Thai Muslim Trade Association (TMTA), the Global Muslim-Friendly Hospitality Rating System was created to capture the booming $2 trillion USD global Muslim travel market. By benchmarking against the prestigious international standard MS2610:2015 from Malaysia, GMHI empowers Thai hospitality businesses to accurately serve the Muslim segment while providing travelers with a trusted, faith-compliant search ecosystem.
Message from the President “Thailand is globally renowned as the 'Land of Smiles,' built on warm and excellent hospitality. Today, the GMHI platform by TMTA reflects our dedication to elevating Thai service standards beyond the expectations of Muslim travelers. With the global Muslim travel market soaring to $2 trillion and Thailand proudly ranking 5th among Non-OIC destinations on the GMTI global index, our vision is to foster absolute confidence among 176 million Muslim families worldwide. The GMHI mark represents a symbol of hospitality excellence and inclusivity, driving sustainable growth.”
Marut Mekloy President of the Thai Muslim Trade Association (TMTA)
Mission & Vision Guiding principles that drive our organization forward.
Our Vision To be the ultimate AI-powered global ecosystem, bridging destinations through data-driven trust and delivering seamless, faith-compliant travel experiences anywhere in the world.
Our Mission AI-Driven Smart Rating Utilizing intelligent automation and data analytics to provide precise, transparent, and standard-verified hospitality ratings.
Unified Digital Marketplace Integrating smart search, instant booking, and seamless service management into a single, comprehensive travel ecosystem.
Borderless Scalability Building a flexible, future-proof technological architecture ready to scale and adapt across international borders.
Our Core Values Integrity
We maintain rigorous standards and transparent assessment processes.
Inclusivity
We promote understanding and respect across cultures and faiths.
Excellence
We strive for the highest quality in all our services and certifications.
Executive Committee The dedicated professionals leading GMHI's mission to transform Muslim-friendly hospitality worldwide.
Dr. Fuad Kansan Vice President of the Thai Muslim Trade Association (2024-2026) / Co-Founder of GMHI and Executive Director of Shariah Excellence Co., Ltd.
Dr. Ninareeman Binnima, DVM Chairperson of the Global Muslim-Friendly Hospitality Index (GMHI) / Committee Member of the Thai Muslim Trade Association (2024-2026) and Executive Director of Shariah Excellence Co., Ltd.
Mr. Rois Wongsangiam Secretary-General and Committee Member of the Thai Muslim Trade Association (2024-2026) / Executive Director of Shariah Excellence Co., Ltd.
Our Services Empowering hospitality businesses to reach the Muslim market through standardized ratings, while offering travelers a seamless platform to find perfectly tailored experiences.
For Businesses Elevate your business and build guest trust with our standardized rating system. Muslim-friendly hospitality training
Halal kitchen & service implementation
Expert evaluation and rating
Global visibility via our marketing channels
For Travelers Find Muslim-friendly accommodations, restaurants, and services worldwide. Explore expertverified facilities
Find services tailored to your faith and needs
Quick access to detailed hospitality info
Read reviews from authentic travelers
Rate experiences in realtime
Our Rating Process Learn about our comprehensive evaluation steps and criteria. Step-by-step evaluation workflow
Standardized rating criteria
Transparent scoring methodology
